Mum
About Mum
IJPR launched Mum in May 2016. Created by the same team as the BAFTA-winning BBC Three sitcom Him & Her, IJPR created a campaign to bring in the audience that loved Him & Her but also attract a new audience that would love the female protagonist, ‘Cathy / Mum’ played by BAFTA-nominated actress Lesley Manville.
Interview features in Sunday Times Culture, Telegraph Review, Daily Mail Event, ITV’s Lorraine and Radio 2 Steve Wright were secured with Lesley.