Mum

About Mum

IJPR launched Mum in May 2016. Created by the same team as the BAFTA-winning BBC Three sitcom Him & Her, IJPR created a campaign to bring in the audience that loved Him & Her but also attract a new audience that would love the female protagonist,  ‘Cathy / Mum’ played by BAFTA-nominated actress Lesley Manville.

Interview features in Sunday Times Culture, Telegraph Review, Daily Mail Event, ITV’s Lorraine and Radio 2 Steve Wright were secured with Lesley. 

 

Photos

Skills

Posted on

November 29, 2016