Call the Midwife
About Call the Midwife
Based on the best-selling memoirs of the late Jennifer Worth, Call the Midwife follows the lives of a group of midwives working in the poverty-stricken East End of London during the 1950s and into the 1960s. The sixth series is due to air on BBC One in January 2017.
IJPR launched Call the Midwife for BBC One and Neal Street Productions in 2011. Call the Midwife quickly became the highest rated new drama series on the BBC in over 10 years. Subsequent series have seen ratings hit over 11 million viewers each week.
With meticulous attention to detail, IJPR has managed all talent interviews, set visits, EPK interviews, unit and specials photography for each series. Working closely with show creator Heidi Thomas, Neal Street Productions and the BBC, IJPR strives to refresh the brand each year and introduce new characters to the public, ensuring that each series has a high profile on TV, radio and all over magazine covers throughout its run.
Call the Midwife sells to over 200 territories worldwide. IJPR works closely with PBS in the US, as well as BBC Worldwide on their publicity requirements.
The popularity of the show has led to deals with book publisher Harper Collins and beauty brand Marks & Spencer on merchandise, and we liaise to provide press opportunities for these. In addition, IJPR works with Comic Relief and Children in Need on sketches and musical performances to help raise money for charitable causes.