Holby City

IJPR gained Holby City as an account in September 200. We handled all transmission publicity as well as personal publicity for the cast of the BAFTA award-winning drama series. IJPR  doubled the listings magazine coverage for the series and increased the total attributable AVE of press and publicity features from £7.3million to £8.3million. Generating front covers of a wide range of TV listings magazines and weekend supplements, IJPR increased the presence of the show across all media.